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Title: Il ruolo dei prodotti biologici a marchio commerciale nei comportamenti di consumo alimentare
Other Titles: The influence of private label on purchase behaviour in relation to organic foods
Authors: Belliggiano, Angelo
Staffieri, Simona
Tartaglia, Anna
Keywords: alimenti biologici
organic foods
multiple correspondence analysis
private label
large scale retailing
comportamenti del consumatore
consumers' behaviour
Issue Date: 2007
Publisher: Edizioni Scientifiche Italiane (ESI)
Abstract: The paper investigates the influence of ‘private labels’ on purchase behaviour regarding organic foods through the attitudes of Italian customers of large scale retailing. To this end, a survey of a sample of 1,000 representative Italian family units - gathered by means of electronic questionnaires - was carried out. The data was analyzed using descriptive analysis and multivariate data analysis, such as Multiple Correspondence Analysis (MCA). From a sub-sample of 287 family units which were sel
Informations: Il paper costituisce uno degli otto saggi conclusivi del sottoprogetto “consumatore” realizzato nell'ambito del Progetto di Ricerca di Interesse Nazionale (PRIN2003) “Sviluppo rurale, distribuzione moderna, sicurezza alimentare: le prospettive dell’agricoltura biologica in Italia“.
ISBN: 978-88-495-1528-2
Appears in Collections:2 - Contributi in volumi
Documenti del Dip. di Agricoltura, Ambiente e Alimenti

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